Netflix All In - Brand Book
Corporate design - Advertising - Identity - Typographic - Layout
A brand guideline book designed for the proposal of the brand extension Netflix All In.
The Concept
Netflix All In is a proposed plug in for the current Netflix website and app allowing individuals to video call whilst streaming Netflix.
The proposal incorporated a change of logo, a new web design, mock ups of how the video call feature would operate as well as new branding for the extension.
Design
The twelve paged booklet has been designed in a manner which adheres to the brand guidelines by including careful treatment of shadows, typography, logo use, appropriate visuals and colour.
All these aspects have also been addressed within the booklet and specifics have been mentioned on how to Netflix achieves their brand look.
Research
As the account executive for the project I created a brand book including all the current existing guidelines for Netflix.
This required me to conduct in depth research of Netflix as a brand in order for me to gain a comprehensive understanding of their design strategies and how this could be innovatively replicated within the extension.
