Website Build & Design

Designing an accessible website and it’s wireframes to then building it on WordPress.

Name & Logo Design

‘Colours of Redbridge’ emerged from a thoughtful process of reflecting the diversity, spirit, and purpose of our arts and culture programme. Just as the community blends various hues of life, the name 'Colours' signifies the rich spectrum of cultures, voices, and stories that reside in Redbridge.

The importance of colours is also shown in the logo design as the colour palette is made up of colours deriving from flags of countries from where residents in Redbridge are from. The design embodies the essence of togetherness by incorporating hand-drawn elements, mirroring the unique touch each individual brings to the community but also the creative and artistic enrichment our programme will provide.

Illustrations

‘Colours of Redbridge’ is a way for all types of people living in Redbridge to experience Art and Culture through our programme. Hence the illustrations we use within our designs had to be inclusive and representative of the borough.

Loose, hand drawn illustrations make each drawing ambiguous enough for anyone in Redbridge to be able to relate but specific elements of the each character were maintained to represent specific groups, cultures and minorities that live, work or study only in Redbridge.

Deliverables

From posters and social media campaigns to letterheads, each deliverable had to include the vibrance and creativity that is Colours of Redbridge whilst being accessible and easy to understand.

Brand Guidelines

Creating the brand guidelines meant understanding Colours of Redbridge’s mission and creating a specific tone of voice for that. From the logo treatment to typography, each element contributes to the big picture of who and what the brand is for.

Parliamentary Event

Colours of Redbridge is part of the Creative People and Places programme that is funded by Arts Council England. I had the exciting opportunity to celebrate 10 years of the programme in the House of Commons, to share our journey and development with local MP’s.